Wednesday, October 11, 2006

Marie Antoinette

The movie, Marie Antoinette is adverstising on Revver. They have uploaded several trailers and the ad on the end is always for the movie. I haven't noticed the ad at the end of any other videos, so it possible they are only advertising on their own videos. This is brilliant in one sense and stupid in another.

1) If you advertise on Revver ONLY on your own videos, your net cost is $0 to advertise. Why? Revver shares ad revenue with the poster of the video 50/50

2) If you advertise only on your own videos, you have no chance of being seen on the thousands of other videos on the site.

It is a strategy that costs nothing but limits exposure. Below are the four trailers.








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