Tuesday, September 19, 2006

Web 2.0 and WESTAF

Much of the experimenting that I’m engaged in right now with Web 2.0 is for the benefit discovering how best these tools can be used within the Arts and specifically how WESTAF can leverage these tools for our agency’s benefit and ultimately to help other agencies make use of the tools as well. To date, the social networking and Web 2.0 tools I’ve been working with the most include:

Digg
Revver
Flickr
Feedburner
Blogger (of course)
LinkedIN

Blogging and VideoLogging each have strengths and weaknesses. My brother pointed out on his blog recently that Vlogging’s main weakness is the inability to link within a single “post” to other sources. While that is true, I think that Vlogging, in some ways, is more accessible to public. Very short clips can be interspersed in posts strengthening the impact of the post.

All of my experiments with Vlogging so far have been experiments in shorts—mostly of family vacation time, and short moments in our lives, and finally short experiments just for the sake of getting used to using a video camera again.

Everyone can be a broadcaster. But how do you build audience? How do you drive traffic?

But that will have to wait for another post as my airplane is heading down towards O’Hare.

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