Thursday, August 31, 2006
Revver Revenue and Flickr's new Geo Tracking
1) Short videos. The videos that have leveraged the greatest click throughs (though not the greates number of views) have been between 5 and 10 seconds. One of jellyfish and one of squid. It has me thinking that I need to concentrate on fish vids!
2) Posting often. I took a bit of a break and the number of clicks dropped like a ton of bricks. I suspect that to leverage the greatest number of eyeballs for ALL ones videos requires that you be in the “New Video” section pretty much all the time. I also suspect that when someone finds a video in the “New” section that they click on the name of the video poster which allows them to see all the videos that person has posted.
3) The ad at the very end needs to be compelling.
For how long will main stream media buyers buy ad space if the number of clickthrus doesn’t translate into sales? Or perhaps they will and are translating into sales.
Context takes one step further and allows you see locations as well. Flickr has added very cool geo-tracking to their offering. A tool helps you identify what the long and lat is for a picture you took—for this to work you need to know WHERE you took it. This tool then gives you a little code to plop into your contextual tags or into the description of the image. This then links to a Google map that pin points the location of the images orginating location. It is pretty cool and quite easy to use. Best of all it is free!
How can these new contextual tags be used in the art world? From here it seems trivial to set up text based contextual tags that identify where great art exists in a city or country. Take pictures of the great work you see, geo tag it, post it to a blog or Website. A public art program could use it as a crude cataloger of work and location of work. Even better, set up a Flickr group and request that folks post work and the geographic location in the group. It provides a cooperative place for amateurs and professionals to work together.
One could set up a wiki allowing folks to post the information to a specific site and give a narrative of the work. Set up a wiki, embed a picture of the work with geo trackin, include a Revver video if the work is kinetic or if you want to a 360 of the work, and allow others to comment and add their own content. Throw a Google search bar in and you have almost an instant site. Using the video component and adding a little adsense and you have a chance to monetise the content. Get a few friends to DIGG it and you might start to see traffic.
Know what? I’m going to do it and post the link here. I’m sitting on an airplane flying into Denver pretty exicited by this idea.
2) Posting often. I took a bit of a break and the number of clicks dropped like a ton of bricks. I suspect that to leverage the greatest number of eyeballs for ALL ones videos requires that you be in the “New Video” section pretty much all the time. I also suspect that when someone finds a video in the “New” section that they click on the name of the video poster which allows them to see all the videos that person has posted.
3) The ad at the very end needs to be compelling.
For how long will main stream media buyers buy ad space if the number of clickthrus doesn’t translate into sales? Or perhaps they will and are translating into sales.
Context takes one step further and allows you see locations as well. Flickr has added very cool geo-tracking to their offering. A tool helps you identify what the long and lat is for a picture you took—for this to work you need to know WHERE you took it. This tool then gives you a little code to plop into your contextual tags or into the description of the image. This then links to a Google map that pin points the location of the images orginating location. It is pretty cool and quite easy to use. Best of all it is free!
How can these new contextual tags be used in the art world? From here it seems trivial to set up text based contextual tags that identify where great art exists in a city or country. Take pictures of the great work you see, geo tag it, post it to a blog or Website. A public art program could use it as a crude cataloger of work and location of work. Even better, set up a Flickr group and request that folks post work and the geographic location in the group. It provides a cooperative place for amateurs and professionals to work together.
One could set up a wiki allowing folks to post the information to a specific site and give a narrative of the work. Set up a wiki, embed a picture of the work with geo trackin, include a Revver video if the work is kinetic or if you want to a 360 of the work, and allow others to comment and add their own content. Throw a Google search bar in and you have almost an instant site. Using the video component and adding a little adsense and you have a chance to monetise the content. Get a few friends to DIGG it and you might start to see traffic.
Know what? I’m going to do it and post the link here. I’m sitting on an airplane flying into Denver pretty exicited by this idea.
