Wednesday, July 19, 2006
Demographic Shifts in the US
Barry's Blog has a great discussion on demographic shifts in the US and what it means to the arts. No longer can theatres count on season ticket holders as the Boomers retire and gen xyz build up as consumers.
My wife and I had season tickets at a local theatre a couple of years ago. The theatre made it so difficult to swap tickets that we ended up missing more than half the season. We travel quite a bit and we like to go to theatre together--we can't plan to be at a whole season. If there had been more flexiblity, a willingness to see that lifestyles are different than they were in the 70s and 80s we probably would still be season ticket holders.
The blog considers that 77 million boomers will be retiring shortly. They will suddenly have enormous amounts of time and quite a bit of wealth. How can the arts capitalize on this?
Second, it discusses the doom of the non-profit arts organization model. Is it truly un-salvageable?
Spend 20 minutes reading today's post. It is informative and the conversation is illuminating. Again, it re-enforces the need for the arts to look at the changing population and how xyz is going to turn EVERYTHING on its head.
My wife and I had season tickets at a local theatre a couple of years ago. The theatre made it so difficult to swap tickets that we ended up missing more than half the season. We travel quite a bit and we like to go to theatre together--we can't plan to be at a whole season. If there had been more flexiblity, a willingness to see that lifestyles are different than they were in the 70s and 80s we probably would still be season ticket holders.
The blog considers that 77 million boomers will be retiring shortly. They will suddenly have enormous amounts of time and quite a bit of wealth. How can the arts capitalize on this?
Second, it discusses the doom of the non-profit arts organization model. Is it truly un-salvageable?
Spend 20 minutes reading today's post. It is informative and the conversation is illuminating. Again, it re-enforces the need for the arts to look at the changing population and how xyz is going to turn EVERYTHING on its head.
